Theaterservice Graz and SECUTIX

For a team managing 25+ venues, countless seating layouts, and constantly changing productions, ticketing isn’t about volume, it’s about control, flexibility, and data you can trust. 

Ticketing sits at the centre of Theaterservice Graz’s operations. It feeds CRM, finance, planning, and marketing. And after more than 20 years on one system, any new platform had to integrate seamlessly, without forcing cultural venues into simplified, rigid workflows. 

With SECUTIX, TSG built a data-first, API-driven ticketing ecosystem that connects systems in near real time, stabilises operations, and keeps teams aligned all while preserving the flexibility complex cultural productions demand. 

Highlights 

• Open, API-first platform connecting ticketing, CRM, finance, BI, and planning
• Near real-time data powering automated journeys and smarter decisions
• One consistent source of truth for customer and sales data
• Highly flexible setup for complex seating, pricing, and frequent changes
• S-PAY reducing payment complexity and failed transactions
• Zero downtime since go-live, even during peak sales
• Expert implementation and hands-on technical support