So much of ticketing data is locked in silos, reported late or difficult to integrate. Yet this data touches every corner of your business: sales, marketing, finance, operations. Without it, you’re missing so many opportunities to improve the fan experience, increase your revenue, enhance your CRM and better understand your audience.
S-CONNECT unlocks this valuable resource for you, making data clean, real-time, and ready for the tools you already rely on.
This streamlines every part of your ticketing experience. With open ticketing APIs, event webhooks, analytics-ready data, CRM integrations and enterprise reporting, S-CONNECT powers everything behind the scenes, across S-360, S-MOBILE and S-PAY.
The gamechanging benefits of our ticketing API connections

Faster time-to-value
Build once, reuse across web, mobile, and POS.

Real-time automation
Webhooks turn ticketing events into downstream actions (notify, sync, fulfil).

Own your data
Analytics-ready exports and reports that plug straight into your CRM and BI stack.

Cleaner ops
Standardised objects and schedules reduce manual work and reconciliation pain.

Scale & resilience
Built to handle peak on-sales and high-volume data flows.

Governance by design
Permissions, auditability, and privacy-aware pipelines for compliance.
A suite of powerful features
- Public APIs & webhooks: Versioned ticketing APIs and event hooks for customers, events, inventory, orders, payments.
- Datamart: Analytics-ready data outputs for BI and warehousing.
- TED dashboards: Real-time sales dashboards with drill-downs and filters.
- Reports & batches: Finance-friendly, exportable scheduled or on-demand reports.
- File import/export: Bulk, validated moves (contacts, products, pricing) with error handling.
- Pre-built integrations: Connectors for CRM, CDP, marketing and analytics tools.
- API tracking: Built-in dashboard to monitor API usage, performance, and optimisation across your integrations.
API system integration: Enterprise-ready by design
S-CONNECT is open by default, with ticketing APIs, webhooks, and clear versioning. It gives you data you can actually implement, with built-in datamarts, dashboards, and finance-ready reports. It integrates seamlessly with your stack - from CRM and CDP to marketing, analytics, and data warehousing. It’s built for enterprise operations, scaling effortlessly at peak traffic with governance and privacy-aware pipelines at its core. And our comprehensive developer documentation and reference architectures make it easy to build and maintain your own connectors.


