Strategically filter and segment your audience using static and dynamic flags. Create granular segments based on user attributes and behaviour such as age group, season ticket holders, type of events attended or assiduity. Or use dynamic indicators, generated automatically by the system, to target audience groups based on their frequency of purchases, purchase volume, social engagement and influence.
“One of the big advantages of SecuTix’ audience management module is the principle of dynamic targets. When a contact meets certain criteria, they are automatically added to a target group. This allows us to reuse the same target from one campaign to another, with the guarantee that the target is always up-to-date.”
Olivier Ouf, Head of Ticketing, LE HAVRE ATHLETIC CLUB