SECUTIX Scores New Partnership with the Romanian Football Federation
SECUTIX Partners with the Romanian Football Federation to Launch First Mobile Ticket Wallet for Football in Romania
The Romanian Football Federation (FRF) has signed a partnership with SECUTIX, a global leader in ticketing technology, to revamp the matchday experience for fans with the launch of Romania’s first-ever mobile ticket wallet for football.
This multi-year agreement marks a strategic step forward in modernising the FRF’s ticketing ecosystem, replacing an ageing system with a suite of cutting-edge tools designed to combat ticket fraud, enhance fan engagement, and provide the FRF with full control over its finances and customer data.
A New Era for Romanian Football Fans
The dedicated mobile wallet, powered by SECUTIX’s TIXNGO solution, introduces secure, traceable, and easy-to-transfer digital tickets. This innovation directly addresses long-standing challenges in the Romanian market, including ticket touting and unauthorised resales, while offering fans a safe and transparent exchange process.
“We are excited about this new partnership that will enhance our ticketing experience. We wanted something new that doesn’t currently exist in the Romanian market to establish a new benchmark. We also wanted to know our audience better and communicate with them directly. I believe SECUTIX can help us achieve our fan engagement goals.”
Alexandru Cândea
Head of Events at the FRF
Key Benefits for the FRF
- Instant Settlement: Direct financial control with faster access to revenues.
- Data Ownership: Complete ownership of customer data to power smarter, data-driven marketing and engagement.
- Anti-Fraud Protection: Secure, traceable ticket transfer to eliminate black-market sales and counterfeit tickets.
- UEFA-Grade Stability: A robust, proven solution trusted by Europe’s top football organisation.
- New Revenue Opportunities: Improved marketing and fan engagement tools to boost ticket sales and loyalty.
“We believe our advanced ticketing, payments, and fan experience solutions will bring significant value to the FRF. With this partnership, the FRF is positioning itself as a technology leader in Romania, setting new standards in ticketing and fan engagement.”
Lennard Moons
Managing Director of SECUTIX for Northern and Central Europe
Setting a National Benchmark
The FRF views the partnership as an opportunity to redefine ticketing in Romania, with the launch of the dedicated wallet app representing a first-of-its-kind innovation in the local market. With tighter cash control, complete transparency, and fan-first digital experiences, the FRF aims to set a new benchmark that other sports organisations in Romania can follow.
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