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SECUTIX, the Event Industry Cloud, has appointed Michael McDermott as the General Manager of the USA to grow its market position to be a leading solution for the live entertainment and sports industry.
McDermott brings 30 years of experience in the technology sector, launching new products and achieving global expansion and growth. McDermott will lead go-to-market strategy and operations for the USA. McDermott brings global ticketing, access control, and activity management experience while leading Resort Technology Partners (RTP) to become a global leader in the ski industry.
"Michael's leadership skills, software experience and go-to-market expertise are exactly what we need to grow market expansion to the sport and live entertainment industry," said Frédéric Longatte, CEO of SECUTIX. "He will help to refine and execute our business strategy, accelerate growth and enhance our position as a leader in the USA."
“I am very excited to join such an amazing company with strong momentum with its suite of industry-leading solutions that have been adopted by some of the largest and most recognizable artists, sport clubs, museums, and global live events in Europe and bring this innovative technology to the USA market,” said McDermott. “I believe the US market is ready for an improved live event purchase experience and mobile tickets that leverage the encryption and security of blockchain technology to reduce fraud, and more tightly connect the sports team, artist, or curator to their fans.”
Additional SECUTIX is excited to announce a leading South American ticket exchange, TuEntrada, recently signed up for SECUTIX’s secure mobile ticketing solution called TIXNGO.
“Our TuEntrada Wallet, powered by TIXNGO, is an application that leverages blockchain technology to create a single, encrypted entry for cell phones that is completely traceable, eliminating the risk of counterfeiting and simplifying the process of ticket transfer,” said Esteban Stalgis, CEO of of TuEntrada.” The application, compatible with iOS and Android, provides security to our customers and allows them to keep, assign to a friend or transfer tickets in a simple and secure way. The system also adapts the use of Artificial Intelligence (AI Machine Learning) to detect suspicious buyer activities, allowing us to address such behavior.”
Prior to joining SECUTIX, McDermott was the chief revenue officer for NCS Analytics, the leading provider of state-of-the-art analytics that enables governments and financial institutions complete visibility to monitor and regulate the multi-billion-dollar commercial cannabis industry . McDermott also led go-to-market and growth in leadership roles with market-leading software companies such as Oracle, RTP, Active Network, and Maxwell Systems through high growth and recapitalization phases.