Fix the problem, not the fans: Why education alone won’t stop ticket fraud

Last year, £9.7 million was estimated to be lost to ticket fraud in the UK alone. Bots now account for up to 50% of traffic on high-ticket events. And customer trust in event providers has never been lower.  

But let’s be clear: education isn’t the answer.  

With awareness campaigns and “buyer beware” messages dominating headlines, saying this might be provocative. But as we see black markets boom while true fans are priced out of their favourite events, we need more than good intentions and guidance. 

We need technology that rewrites the rules of the game. 

Yes, education matters. We should help fans understand the risks of buying from unofficial sellers. We should support organisers in learning how fraud works and evolves. 

But education won’t stop someone from reselling their ticket when there’s hundreds of euros to be made. It won’t stop a desperate fan from turning to a secondary site when the official shop sold out in minutes. When demand is high and regulation is low, people will follow incentives, not instructions. 

And here’s the kicker: for high-demand events, bots can move faster than any human possibly can. These automated tools are literally designed to game the system: scalping inventory, manipulating queues, and shutting true fans out before they’ve even had a chance. 

You can’t educate your fans out of that. You must have a ticketing platform that stops bots in their tracks, before they can snap up your inventory. If we want different outcomes, we need to design and build for them. Our focus is on creating systems where doing the right thing isn’t just encouraged - it’s effortless. 

The real solution lies in designing platforms where fairness is unavoidable, control is built-in, and fraud has nowhere to hide. At SECUTIX, we believe the path forward is not more awareness, but more action. And that action must be led by technology. 

Organisers need to stop being sidelined. Secondary platforms have taken over resale, capturing the value while pushing rightsholders and fans to the margins. That needs to change. 

At SECUTIX, we believe ticketing should work for the people who create and love live experiences, not for opportunists and automation scripts. To make ticketing fairer for true fans and safer for organisers, our platform empowers rightsholders with: 

A secure Resale Platform.  

Ticket resale doesn’t have to mean lost revenue or loss of control. With our built-in Resale Platform, you stay in charge, from pricing and approval workflows to refund rules and resale modes. Fans enjoy a secure, scam-free way to transfer or resell tickets, while you maintain full oversight of the experience. 

Bot Protection from the source.  

Bots don’t just steal inventory; they also erode trust in your events.  SECUTIX’s Bot Protection, powered by DataDome, automatically blocks non-human traffic before it ever reaches your shop. That means fewer chargebacks, fewer complaints, and more tickets in the hands of real fans.  

Bots are especially aggressive on resale platforms - inflating prices, scooping up tickets, and exposing fans to fraud. That’s why we’ve embedded advanced bot protection into the resale journey. For one client, bot traffic dropped from 73% to just 15% once bot protection was activated (hence the drop off on 12 June) 

Queue Management that puts fans first.  

Big on-sales don’t have to mean chaos. Our Queue Management System directs users into a dynamic virtual waiting room that smooths out traffic spikes, reduces abandonment, and levels the playing field by removing the speed advantage that those hyper-intelligent bots exploit. And we have more features coming to enhance the fairness, security and customer experience for your fans in the waiting room, watch this space. 

Lottery Platform built for fairness and simplicity.  

First-come, first-served often benefits speed over sincerity, giving scalpers the edge and leaving real fans behind. SECUTIX’s Lottery Platform flips the script with a mobile-first, fully integrated system that prioritises fairness, reduces dropouts, and lightens the load on your team.

Mobile ticketing with traceability. 

Digital tickets stay with the rightful holder, traceable, non-duplicable, and easy to manage. You know exactly who’s attending, enabling better fan engagement and stronger fraud prevention through pattern recognition and suspicious behaviour tracking. 

Our approach isn’t about policing demand or preaching to fans. It’s about equipping them. With tools that reward fairness, enable informed choices, and create safer, more transparent ways to buy, sell, or transfer a ticket. Because when organisers take back control, fans don’t need gatekeepers, they just need a platform that respects their passion for live experiences. 

As the live events industry looks ahead, identity-based access is emerging as the foundation for fairer, safer, more transparent ticketing. It’s how we move beyond static barcodes and PDFs, and ensure every ticket action - joining a queue, making a payment, transferring or scanning at the gate - is tied to a verified human being. 

At SECUTIX, we establish that bond through document scan, live face match, and, in some cases (e.g. to prevent hooliganism), database screening. Once verified, the identity credential is securely stored in the fan’s digital wallet. Every time the ticket is used, the system checks the credential - not just the code - ensuring only the rightful holder can act on it. 

This turns identity into the trust anchor of the ticket lifecycle, cutting out bots, combating resale abuse, and giving organisers confidence in who’s in the building, while giving true fans the peace of mind they deserve. 

We’ve already seen the impact. From UEFA to Stade de France, clients who deploy mobile-first, resale-enabled ecosystems don’t just reduce fraud. They boost fan satisfaction, reclaim revenue, and take back control.