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Surrey County Cricket Club Focuses On Digital Transformation With SECUTIX

Surrey County Cricket has confirmed the appointment of SECUTIX as the Club’s new Ticketing Technology Partner, part of a digital transformation agenda across the organisation.

The Club will use a suite of SECUTIX solutions, including its S-360 ticketing platform, its TIXNGO mobile ticket app and its in-built Business Intelligence system to improve data driven decisions across the Club and ultimately help drive ticketing revenue.

Surrey joins SECUTIX's growing stable of cricket clients which includes Lancashire, Warwickshire, Nottinghamshire, Kent and Somerset, as well as The Hundred.

Emily Clark, Surrey’s Head of Sales & Marketing, said: “We want to provide a best-in-class supporter experience to both Members and fans. The partnership with SECUTIX means we can create a connected digital ecosystem, linking different parts of the business such as hospitality, members, juniors and cricket nets. SECUTIX provides an end-to-end solution, proven in cricket, that will help us achieve our ambitions, not just today, but also in the long-term.”

David Hornby, SECUTIX UK and Ireland MD, said: “Surrey are arguably one of the most insight driven sports organisations and acquiring, mining and driving decisions and insight from information is a key strategy for them. We’re delighted to share our expertise in cricket and look forward to helping Surrey get closer than ever before to their fans.”

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