The Soldaat van Oranje (Soldier of Orange) story
A better booking journey for a one-of-a-kind production
When an iconic, high-demand production outgrew its rigid ticketing system, Soldaat van Oranje needed a platform that could handle complexity without compromising the customer experience. Staged in an immersive aircraft hangar where every seat offers a different view, seat selection is a critical part of the booking journey, and it needed to be simple for the customer to understand what they were getting.
With SECUTIX, Soldaat van Oranje delivered a smoother, more transparent booking experience, giving customers confidence from seat selection through to ticket access, even during peak demand.
“What mattered most to us was giving customers confidence when they book. With SECUTIX, people can clearly see where they’ll be sitting and what their view will be, which really improves the experience.”
Michel Beekvelt
Ticketing Manager, Soldaat van Oranje
Highlights
- Immersive seat maps with “view from seat” confidence
- Stable calendar and offer structure during peak on-sales
- Smoother post-purchase ticket access via direct email links
- Fewer doubts at checkout, fewer customer complaints
- Open platform ready for future integrations
- Hands-on support and structured enablement