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A flexible platform driving new income streams and operational savings.
The Piccolo Teatro story
The iconic theatre in Milan worked with SECUTIX on a multi-year digital transformation of its digital infrastructure, resulting in a unified, intelligent, future-ready platform.
Discover how they achieved:
- A significant amount of revenue generated via gift cards and donations since adopting SECUTIX.
- New revenue streams unlocked through targeted “Advantages” promotions
- Three seasons completed on SECUTIX, with growing CRM maturity
- Real-time Power BI dashboards powered by the SECUTIX Data Mart
- Unified merchant account with S-PAY, reducing administrative overhead
“Now we truly understand our audience: who they are, how they buy, and how to speak to them. SECUTIX is helping us shift from a product-centric theatre to a visitor-centric one.”
Lo Dato Chiara
Marketing & Sales Manager, Piccolo Teatro
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