The Cricket West Indies success story
Total control, zero compromises: How West Indies Cricket delivered a world-class T20 World Cup with SECUTIX
With a first-ever US-hosted Cricket World Cup, a brand-new stadium, and global demand for matches like India vs Pakistan, Cricket West Indies needed speed, flexibility, and fraud-proof ticketing.
With SECUTIX’s S-360 platform and TIXNGO mobile delivery, they gained the control they’d always lacked, selling across multiple countries, currencies, and tax systems, while keeping fans protected and revenue in-house.
Using SECUTIX, 200,000+ tickets were sold in 30 days, secure access across all venues, and 4x more revenue retained compared to their previous provider.
Highlights
- 200,000+ tickets sold and distributed in 30 days
- 80% of ticket revenue retained by the organizer
- Fair global access with ballots for high-demand matches
- Dynamic packaging & conditional sales to balance demand
- Multi-currency, multi-market rollout with no operational bottlenecks
- Fraud prevented with closed-loop mobile ticketing via TIXNGO
- Expanded US reach through Victory Live Open Distribution
“With SECUTIX, we weren’t limited by the system. We could create packages, adapt pricing, and communicate with fans in real time. That flexibility was key to delivering a great tournament experience.” - Fawwaz Baksh, Project Lead, Cricket West Indies
