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HomeResourcesCase StudiesCase Study: AFC Wimbledon

From friction to fan-first: How AFC Wimbledon modernised matchday with SECUTIX

AFC Wimbledon

AFC Wimbledon isn’t just another football club, it’s supporter-owned, community-driven, and fiercely independent. Every match matters. Every ticket counts.

 

But outdated systems and limited resources were holding them back.

 

Enter SECUTIX.

 

Key highlights:

  • A fully branded mobile app (“DonsTix”) for secure ticketing
  • A modernised Ticket Shop that fans actually enjoy using
  • Mobile-first features like easy transfers, resale, and donations
  • 29,000+ playoff final tickets sold in under a week, no external agency required

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