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First Joint Customer is the World Champion Argentina Football Association.
Together they made history by successfully deploying a blockchain-based digital souvenir ticket during U20 World Cup tournament held in Buenos Aries in June. This groundbreaking innovation marks a significant milestone in the ticketing industry with a single platform delivering the secure ticket and souvenir in a controlled digital wallet and reflects SECUTIX’s commitment to revolutionizing the fan experience worldwide.
Michael McDermott, General Manager of SECUTIX Americas, said:
“The LATAM market is hyper local with complex requirements which is why the partnership with FanTix is so exciting as part of our strategy to grow the Americas. “FanTix brings a unique combination of LATAM market expertise and relationships to deliver a full-service solution to address these challenges. We look forward to continuing our partnership with FanTix and exploring new avenues to enhance ticketing processes for major sporting events."
The initial deployment introduced SECUTIX’s blockchain based digital wallet to deliver secure mobile match-day tickets and special edition blockchain souvenir tickets for the tournament. Leveraging blockchain technology ensures the immutability and authenticity of each ticket, eliminating the risk of counterfeit tickets and enhancing security for fans.
Carlos Abriata, CEO of FanTix, explains:
“Our technology not only enhances the confidence for fans to know they have a valid ticket to attend the match, it also opens up new possibilities for fans to commemorate their attendance at major sporting events,”. “I understand the passion of the Argentinian football fan and am honored to provide them with a much better ticketing experience to assist to the stadiums and have a special way to remember their experience.”
FanTix, in collaboration with SECUTIX, has also reached an agreement with the current World champions Argentine Football Association (AFA) for the 2026 World Cup qualification (CONMEBOL). This strategic partnership solidifies FanTix's commitment to delivering cutting-edge ticketing solutions and ensures a seamless and secure ticketing experience for fans attending the highly anticipated 2026 World Cup qualifiers.
With this collaboration, AFA and FanTix aim to enhance the accessibility and efficiency of ticketing operations while maintaining the highest standards of security. Through the integration of blockchain technology, fans can expect an improved and hassle-free ticketing experience, bolstered by enhanced data protection and fraud prevention measures.