Benefits: A shared shopping basket and CRM
Thanks to the common ticketing system now in place, the city of Reims benefits from a centralised and fully featured ticketing service.
Visitors can now buy tickets for several events in a single quick transaction, either online or at the “Trésor” information point.
Long trips for ticket purchase or collection are now a thing of the past, thanks to pdf (print@home) and mobile ticketing formats. The city can offer new products like joint museum and concert tickets, gift vouchers, loyalty programmes and similar.
The centralisation of all customer transactions in a single database allows visitor history to be tracked across all cultural institutions.
The shared CRM system is the starting point for fine grained statistical analysis of customer profiles, such as where they come from, how old they are, and how they spend their money on cultural events taking place in Reims.
Financial data remains confidential so that each institution only has access to its own data and revenue figures.
Each institution can use this common database and the SecuTix platform for market segmentation and targeted customer communications.
The shared ticketing tool opens up several avenues for future development such as making the ticketing service available to local cultural associations, designing tourist packages, creating a student “cultural pass”, developing cultural merchandise and integrating social networks.