UK government releases guidelines
for the safe return of fans to live sport
To say it in the words of David Hornby: “We’re pleased that the sports ticketing sector came together to advise the government and that we now have an agreed set of standards that can be met across all levels of sport.”
Below you will find the full press release from the SGSA, December 1, 2020:
Three of the biggest online ticketing companies in the UK have come together to develop a set of guidelines to support the return of fans to live sporting events. Ticketmaster Sport, SecuTix and SeatGeek Sport have worked in partnership to identify a framework of ticketing standards for the industry.
The work was carried out on behalf of the Sports Technology and Innovation Group, set up by the Government in September to identify technological solutions for the safe return of fans.
The guidelines include a 10-step process through the fan journey from ticket purchase to post-event communication. The steps include a fan risk assessment, identifying modes of transport, a pre-event health questionnaire and notifications before and after the event. It identifies the minimum requirement for ticketing companies, along with the gold standard to aim for.
While the approach has been developed for the return of fans to sports grounds, the principles can be used for the management of ticket sales for all live events. This partnership approach is a first for the industry and highlights the commitment to finding positive solutions to the unprecedented situation currently facing the entire live event industry.