UEFA EURO 2020 & the role of mobile blockchain ticketing
Not only did this year’s UEFA EURO 2020 mark the first time the tournament took place across several different countries, but it was also the first time a major international tournament used predominantly mobile tickets.
This was made possible by UEFA working with SecuTix Solutions to distribute close to 1 million mobile tickets through its blockchain-technology enabled UEFA EURO 2020 Mobile Tickets app.
11 venues, 10 countries, four time zones
The challenge was a considerable one, before even considering the pandemic. UEFA EURO 2020 took place across 11 venues in 10 countries, in four time zones, with several different languages, legislations, VAT rates, and across seven different access control providers. To meet the challenge, mobile ticketing was always going to play a key role, but with the pandemic the move to mobile ticketing was accelerated. An agile, digital system was needed to react to the varying local COVID restrictions, venue changes weeks before the tournament, differing stadium capacity levels and the ever-changing COVID travel restrictions.
The results show that fans of every demographic adapted well to the change to mobile ticketing. For the larger matches at Wembley, more than 95% of spectators in the stadium bowl held mobile, instead of paper, tickets.
More than 860,000 users registered in the mobile app, and 60% of tickets were downloaded to the app within just one hour of distribution.
The UEFA EURO 2020 app worked by generating a unique, secure encrypted ticket for Android and iOS smartphones that is entirely traceable. This removed the risk of counterfeit tickets while simplifying the process of transferring tickets. Using the app, fans with tickets could securely download, transfer, keep, or assign a guest a ticket, at any point. The app was fully translated into 11 languages and it enabled the ticket buyers to transfer in total 560,000 tickets to their guests.