Increase city appeal through unified ticketing for multiple cultural, sporting and leisure events, combined offers and ongoing digital communication with visitors.
Offer multiple attractions in a single paperless ticket
Bring together multiple activities – museums, concerts, festivals, sporting events – in an online city portal that offers a single purchase transaction and offer convenient paperless tickets (e-ticket, m-ticket) that can be printed at home or downloaded to smartphones.
“We created a cultural network that includes the Opera, two theatres, a concert hall, all our museums and a central point of sales”.
Head of “Galerie de Culture” – City of Reims
Showcase the richness of your city’s cultural life
Display all cultural and sporting venues and attractions in a single portal, turning it into the city gateway for online visitors. Offer attractive packages such as a weekend pass that combines access to museum and theatre, and let visitors build their own discovery program or cultural journey.
Segment audience groups by demographics and activities
Visualise visitors’ purchase history across all venues and past seasons
Automate targeted marketing campaigns and personalised newsletters
Set up loyalty programs for returning visitors
Ensure the autonomy of venues
Let each venue maintain its independence and sensitive data, while taking advantage of the shared ticketing platform and cross-venue ticket sales.
SecuTix lets each institute:
Configure its own season tickets and schedules independently of other venues
Define the products and packages to be sold as well as prices for tickets, subscriptions, etc.
View private reports of sales analytics, visit frequency, and marketing campaigns ROI
Optimise resources and share costs
The SecuTix shared cloud platform eliminates duplication of efforts and reduces operational costs for all venues with a single tool that manages tickets, audio guides, merchandising, educational activities, cultural seasons, guided visits, and sporting events. It increases consistent, measurable processes across all venues and allows smaller venues to optimise sales and marketing using a state-of-the-art platform they would normally not be able to afford.
City of Reims launched a city-wide cultural portal aggregating offers from 10 venues.
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