Beyond the 170,000 year tickets sold, Theater Basel also sells other products such as merchandising, gift cards, guided tours, and season tickets. With no less than 20 different variations of season tickets, managing such a diversified catalogue is a complex operation involving manual-intensive back-office tasks.
“It is very easy to configure and manage several types of products within SecuTix. In fact, the system gave us the freedom to think of new offers and to diversify our catalogue without bringing additional complexity”
Pascal Thomann, Head of ICT, Theater Basel
Configuring a new season is now a rather straightforward process which is completed much faster, no matter the number of offers and diversity of programming. Any product can be sold on the web shop, even the most complex ones including season tickets. Typically, season ticket holders can configure their programme directly from their personal area on the web shop. This relieves the ticketing operators from manual time-consuming tasks such as seat allocation or performance selection. In less than three years, overall online sales increased from 10% to 30% of total sales.
Another significant benefit was the agility and flexibility introduced with the deployment of SecuTix. The ticketing team can quickly respond to last minute changes and new opportunities – for example, customise ticket templates themselves rather than rely on their printing supplier. “Now, if we want to add the logo of a new sponsor on the ticket for a specific performance at the last minute, we can change the ticketing template ourselves within minutes.”
Christoph Adam concluded: “Overall, SecuTix has made the life of our ticketing operators so much easier. It manages the complexity for us, thus making us much more agile as an organisation”.