DONOSTIA SELECTS SECUTIX FOR ITS NEW TICKETING AND AUDIENCE MANAGEMENT SYSTEM FOR ITS CULTURAL SPACES.
THE SECUTIX 360° SOLUTION HAS BEEM IMPLEMENTED IN THE MAIN CULTURAL ENTITIES OF THE CITY.

Donostia is a city with a long cultural tradition that every day offers an extraordinary cultural agenda to its approximately 200,000 inhabitants and thousands of visitors. The different entities and venues participating in it agreed that it was necessary to undertake a project to improve and renew the ticketing platform that would allow an in-depth knowledge of the spectator in order to offer personalized treatment along with the possibility of creating innovative cultural products through the most modern technologies, through a centralized and comprehensive platform.

After the publication of a public tender, coordinated by Donostia Kultura, where 8 projects were presented, and after a complete phase of technical and economic evaluation, SecuTix, a global SaaS ticketing platform, which easily integrates with any system, has been selected as the most suitable technological solution to achieve the aforementioned objectives.

Once installed, SecuTix will provide service in the most emblematic venues and cultural entities of Donostia, such as the Kursaal Centre, Victoria Eugenia Theatre, Main Theatre, Musical Fortnight and four cultural centres. All of them will have complete operational autonomy, while at the same time it will be possible to coordinate at different levels their offers of tickets, season tickets and other types of added services, both their own and those of third parties. It will be possible to enable different forms of payment, activate new marketing channels, improve the knowledge of viewers through a CRM, create different types of season tickets to attract new groups and cross-sell, among other features; in general it is a question of improving the processes of purchase and communication, as well as offering a better experience and engagement to the final consumer with the aim of loyalty.

Jesús Cobo, responsible for this project from SecuTix, indicates that :

“We are very happy to be able to collaborate with different entities in Donostia in an action of modernization and innovation very outstanding in the current cultural panorama, which will contribute to maintain culture as one of the main assets of the city”

The system, in addition to being available in Euskera, will also be available in 5 other languages, which will make it easier for visitors to use.