Maison de la danse was facing some challenges: attracting new customers and new markets, targeting the younger audience: very sensitive about digital services, highly demanding about cost, simplicity, self-services and freedom. While keeping the good traction with existing subscribers.
Solution: SlimPay& SecuTix
- Simplifying the checkout for occasional and regular spectators: buying a ticket for the theater needed to be as easy as buying a ticket for the movies.
- Providing a great user experience: a consistent shopping journey adapted to the new generations purchase habits was key. Thanks to SlimPay, Maison de la danse is offering a streamlined payment flow to the customer when it comes to buy season tickets.
- Customized offer: SecuTix has provided high level of flexibility allowing each user to build an open subscription with its own choice. • A unique data center to manage offline and online orders.
- A unique data center to manage offline and online orders.
Now, every single Maison de la Danse’s customer can easily subscribe to as many events as wanted and only pay a single amount per month. No human operation is needed: It’s secure, simple, efficient and user friendly!
Customers love to be autonomous through their customer journey and being able to choose the way they pay is a real added value to their experience. Maison de la Danse is highly satisfied both in terms of decreasing manual operations and quality of services.
Due to low rejection rate with SlimPay and the fact that credit cards expire, while Direct Debits are ongoing, Maison de la Danse is thinking to promote and extend this SEPA payment solution to replace the multiple payment by credit card.