“2020 has been a difficult year, but something that hasn’t changed is the fact that Brentford is a truly fan-centric club.
Being in Tier 2, we are currently limited to welcoming back 2,000 fans a game, but we set out to manage that in the fairest way possible by giving our season ticket holders access to games on a rotational basis.’’
“We were really impressed with how the tool worked. Being automated obviously helped from a logistical perspective and gives us the confidence to scale up when more fans are allowed back. Via the tool, we managed to hit 30 per cent occupancy across the stands we opened, which was at the higher end of our expectations.’’