Press Release


The Club Is First UK Customer Of PACIFA Decision 3D Seat Mapping Technology, Integrating It With Cloud-Based Ticketing Platform SecuTix To Enhance Fan Experience.

London, Lausanne, Paris, Madrid – 23rd March 2017: Aviva Premiership and European Rugby Champions Cup winners Saracens have become the first sports club in the UK to integrate 3D seat mapping technology with general public ticketing.

Saracens sells more than 300,000 tickets annually.

A partnership between Saracens, the ticketing engagement platform SecuTix, and PACIFA Decision, the 3D technologies company, has created an enhanced fan experience for those purchasing match tickets online.  The Saracens website now features a 3D virtual stadium, giving fans a high-quality panoramic view of Allianz Park and a precise picture of the view expected from each individual seat.  The render is highly detailed to the point that sponsor branding around the stadium is pictured in the exact places it is positioned in the stadium itself.

The PACIFA technology, already used by over 100 sports clubs and venues across Europe including Real Madrid and Stade de France, integrates seamlessly with the SecuTix cloud-based ticketing platform.

Andy Duckworth, Chief Commercial and Marketing Officer at Saracens, explains: “We are the first sports club in the UK to show the exact view each spectator will get from their chosen seat. Thanks to the integration of the SecuTix and Pacifa technologies, fans can now select a seat and look around to their left, right, even behind to ensure they are happy. Once they’ve made their selection, tickets are easy to buy with just a few clicks. We want Saracens fans to have the very best experience, whether that’s physically or digitally, and this feature enhances that even further.” 

Frédéric Longatte, CEO of SecuTix commented: “We designed SecuTix 360° as an open platform so that it could connect with best in class digital technologies, meaning our clients can access the systems that are right for their business and be assured that the ticketing platform is flexible enough to work with them. As a result of the integration between SecuTix 360° and Pacifa 3D, Saracens are now leading the way in how fans select seats and buy tickets.”

Julien Piwowar, President of PACIFA decision, said: “Most sports clubs use a 2D flat map for ticket selection and have done for years.  But fans expect more today.  We use high quality imagery to create an accurate panoramic view whilst ensuring a quick load time, whether on desktop, tablet or mobile.

“Integrating with the SecuTix ticketing platform has been a success as both our systems are designed to be compatible with other platforms.  The next stage of the partnership is to extend into hospitality, creating a fly-through of the hospitality spaces at Allianz Park.”  

About SecuTix

SecuTix is a European technology provider of a Ticketing Engagement Platform that helps organisations boost ticket sales and enhance audiences’ experience before, during and after live events. Our product, SecuTix 360°, is a cloud-based platform that combines ticketing and marketing functionality, and is offered as a white label SaaS service. Used by the largest sport clubs and stadiums, live entertainment businesses, and leading museums and cities across Europe, SecuTix manages the yearly sales of 30 million tickets. Among our clients are Opéra National de Paris, UEFA, Centre Pompidou, Aspro Parks, Saracens FRC, Paléo Festival, Musée Picasso Paris and more. A daughter company of the ELCA Group, SecuTix has a local presence in Switzerland, France, Spain and the UK.

About PACIFA decision

PACIFA decision is an international company which develops softwares in 3D for tickets sales and marketing services but also staff and security management. We are from far the European leader in 3D seating map with more than 2.000.000 unique online seats concerning more than 125 venues including major references such as Real Madrid, Benfica Lisboa, Paris-Saint-Germain, London Saracens or Hamburg SV. We have developed some unique skills in 3D technologies which allow us to propose the best quality of rendering for virtual tour available on every device and particularly on smartphone.

For further information, contact Catherine Rees, SecuTix UK PR: +44 (0) 7970 20543