Why ticket protection is becoming a must-have for eventgoers

In a world where plans can change overnight, eventgoers are increasingly asking: “What happens if I can’t make it?”  

Whether it’s illness, disruption, or simply life getting in the way, today’s fans want the confidence that their ticket is protected — and organisers who offer that reassurance are winning trust and loyalty from their fans. 

As the world’s reaction to COVID-19 has shown, even in times of economic uncertainty, people still turn to live events for connection, escapism, and joy. From stadium tours to intimate theatre shows, demand for in-person experiences remains strong. But the way people book has changed. 

The pandemic made consumers more cautious — and more conscious of what might go wrong. Now, financial pressures are adding a new layer of hesitation. Fans want to commit, but only if they know their money won’t go to waste. 

In fact, recent industry data shows a growing appetite for flexibility, with a significant rise in ticket buyers choosing protection options at checkout when available. It’s clear: refund protection isn’t just reassuring for your fans it’s often a deciding factor.

Kyle Keogh, Chief Business Officer at Cover Genius, a leading global insurtec for embedded ticket protection, noted this effect, saying: “Across the ticketing industry we’re seeing demand for protection options that provide customers with the flexibility to purchase tickets early, knowing their investment is safe if they’re unexpectedly unable to attend.” 

Ticket protection can be a powerful tool. When customers know they’re covered if something unexpected happens, they’re far more likely to hit “Book Now.” This is what we call the protection effect: greater confidence drives more conversions and creates happier fans who’ll keep coming back. 

It also transforms the post-purchase experience. Instead of dealing with rigid policies or long refund processes, customers feel supported, understood, and respected. And that kind of experience is what brings them back for the next show, match, or gig.

At SECUTIX, we’ve made this confidence easy to deliver, with our comprehensive ticket protection. 

Developed in partnership with Cover Genius, a global leader in embedded protection, our ticket protection solution is designed for modern fans and global organisers. Here’s what it brings to the table: 

• Real-world protection: Your customers are covered for a wide range of genuine issues — including illness, injury, pregnancy, transit strikes, and even armed forces deployment. 
• Built-in simplicity: It integrates seamlessly into your existing journey, with clear, customer-friendly refund options. 
• Global peace of mind: Thanks to Cover Genius’ worldwide compliance, you can sell with confidence wherever your audience is. 
•  Future-ready: Our ticket protection leverages cutting-edge technology to deliver flexible, scalable protection without extra admin. 

It’s a win for fans, and a win for organisers looking to remove friction and drive bookings. 

The ticketing landscape is evolving, and flexibility is no longer a bonus — it’s the baseline.  

Eventgoers want the freedom to commit, with the safety net to back it up. SECUTIX’s ticket protection helps you meet that need head-on, offering an experience that’s not just secure, but smart and seamless. 

In today’s world, ticket protection isn’t a nice extra. It’s what fans expect — and what forward-thinking organisers are already offering. 

Learn more about the impact of ticket protection on your fan’s experience.