Press Release


In the weeks since its inauguration on 3 October 2017, the Musée Yves Saint Laurent Paris has made almost half of its ticket sales online.


Lausanne, Paris, London, Madrid, Munich, 24 November 2017 – SecuTix, the global provider of a cloud-based ticketing engagement platform for the sports, culture and entertainment industries, is delighted to announce that Musée Yves Saint Laurent Paris has chosen its SecuTix 360° solution to develop online sales and optimise the customer experience.

Based at the historic site of his former fashion house, 5 avenue Marceau, the museum celebrates the couturier’s work with a full retrospective alongside a series of themed temporary exhibitions. It showcases both the creative genius of the designer himself and the process of developing haute couture collections. The venue offers a wide range of attractions including group and individual museum visits, a lecture series, an on-site shop, and ad hoc events such as visits to the restoration workshop.

In anticipation of huge public interest, the museum opted for a state-of-the-art ticketing solution that provides the ultimate visitor experience while capitalising on the ever-growing popularity of online purchase.

After a two-week implementation period, SecuTix 360° went live for the online sales launch on 25 September, a week before the museum opened its doors. Less than two months later, online ‘Visit Pass’ purchases already account for 45% of its total sales.

The museum judged SecuTix’s solution as a winning formula in terms of:

  • Offering advance online B2C booking in 30 minute timeslots
  • Managing sales across multiple channels – online and at the box office
  • Digitalising complex administration processes such as timeslot management
  • Controlling the flow of visitors both at the museum entrance and through the exhibitions
  • Mining data for a better understanding of its visitors and eventually, developing an active community

Christian Binelli, Managing Director at SecuTix France, said:

“It’s an honour to be working with an institution as prestigious as the Musée Yves Saint Laurent. Our goal is to support the museum’s customer engagement vision by using our technology to build a seamless, unique visitor experience that starts with the ticket purchase process itself.”


About SecuTix

SecuTix is a European technology provider of a Ticketing Engagement Platform that helps organisations boost ticket sales and enhance the audience experience before, during and after live events. Our product, SecuTix 360°, is a cloud-based platform that combines ticketing and marketing functionality, and is offered as a white label SaaS service. Used by the largest sport clubs and stadiums, live entertainment businesses, and leading museums and cities across Europe, SecuTix manages the yearly sales of 30 million tickets. Among our clients are Opéra National de Paris, UEFA, Centre Pompidou, Aspro Parks, Saracens FRC, Paléo Festival, Musée Picasso Paris and more. A subsidiary of the ELCA Group, SecuTix has a local presence in Switzerland, France, Spain, Germany and the UK.

For further information contact Catherine Rees, SecuTix UK PR –