The Musée des Confluences in Lyon opened its doors with SecuTix
Lyon’s Musée des Confluences facilitated 932,000 visits the year following its opening via online ticket sales and customer relationship management system.
The Musée des Confluences – an extremely attractive place thanks to its architecture, its geographical location and its unique project – opened its doors to the public on December 2014. The visitor’s experience has been designed as an interactive space where everyone can explore the “course of time” and appreciate the great complexity of the world we live in. Nearly half a millennium of history is represented in over 2.2 million individual objects.
A project of such scope required a global and integrated ticketing solution able to support a broad and innovative range of products. The museum now offers an easy to use and intuitive online ticket sales service. The online ticketshop features a personal area where visitors can access the entire catalogue and discover offers tailored for them. A truly omnichannel service, the ticketshop also delivers a seamless purchasing experience regardless of the device – laptops, tablets and smartphones. Furthermore, SecuTix’ integrated digital marketing module allows the museum to better understand the profile of its visitors and to implement one-to-one communications.
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