THE TICKETING PLATFORM SECUTIX AND THE SPLIT PAYMENT SOLUTION SHAREGROOP DEVELOPED A PARTNERSHIP TO ALLOW EVENT ORGANIZERS TO INTEGRATE SPLIT PAYMENT ON THEIR WEBSITE. THE STADE DE FRANCE IS THE FIRST STADIUM TO OFFER ITS CLIENTS A SPLIT PAYMENT SERVICE.

SecuTix, the global provider of a ticketing engagement platform for the culture, sports, and performing arts industries and ShareGroop, the first split payment solution integrated on e-commerce websites, have announced their partnership, which allows SecuTix customers to enrich their online selling experience by offering a new service. This allows stadium and theatre-goers to share a group payment directly from the organizer’s payment page.

Going to a game, a live concert or a play… To book these group experiences and be seated next to his friends, the purchase initiator doesn’t need to advance money anymore, which represents an effort and penalizes the conversion rate. The initiator can now share the cart amount with his friends directly on the payment page. By removing this stress, event organizers simplify groups booking process allowing each spectator to pay online its own part.

Alexandre Verdier, from the Stade de France, said :

” We wanted to innovate and offer a new online customer experience. Split payment provided by ShareGroop and SecuTix is part of this ambition.”

SecuTix 360° is a ticketing engagement platform offered as a service. The Stade de France uses SecuTix to sell tickets through all channels – Internet, mobile phone et box office  – et to estalish a special relationship with its customers. SecuTix 360° can easily interface with third-party digital solutions such as ShareGroop.

Frédéric Longatte, SecuTix’s CEO, declared :

“Ticketing systems should have the responsability to offer evolutions in line with event organizers’ needs but also easy to integrate in their technological environment. That’s why we built this partnership with ShareGroop, to allow our clients to integrate split payment solution in just a few clicks.”

Created in 2015, ShareGroop is the first split payment solution directly integrated on e-commerce websites. The company targets markets where group purchase is the most significant, which are event, tourism and retail industries. By removing money advance pain, ShareGroop improves conversion rate (+7% in average), enrich CRM by collecting datas of each co-buyers (+3 contacts/cart in average) et develops loyalty with an innovative user experience. Beyond split payment, ShareGroop’s suite of payment solutions is ROI oriented and built for growth.

Florent Brotons, Cofunder of ShareGroop said :

“When we questionned ShareGroop’s users about websites where they want to split payments, the Stade de France was the most expected event organizer, because stadium events are moments we want to share with friends and family. Then this collaboration makes us very enthusiastic, driven by the objective of simplify visitors booking experience.”

ShareGroop’s experience on the Stade de France payment page.