SecuTix currently works with the likes of UEFA, Stade de France and Saracens Rugby Club and will be at the heart of Lancashire Cricket’s day-to-day ticketing and membership operation. The Club will be working closely together with SecuTix, utilising their advanced ticketing technology platform to provide the best experience possible for Members and supporters attending Emirates Old Trafford. Lancashire Cricket Club will be operating the cloud-based SecuTix 360° ticketing solution, to help grow the Club’s online ticketing business that includes 3D views from reserved seats to help supporters visualise their Emirates Old Trafford experience.
The SecuTix software will provide supporters with a better mobile buying experience including tickets that can be scanned directly from mobile phones and enable the Club to run smarter, targeted marketing campaigns for international and domestic ticketing and hospitality. It will also give Lancashire Cricket Club the ability to integrate with some of the industry’s best of breed venue software, such as PACIFA Decision 3D technologies, and social platforms, providing better insight and the opportunity to create personalised offers and further fan engagement through the CRM functionality.
The new platform will also enable the Club to optimise ticket sales through sponsors and partners of Lancashire Cricket via a dedicated portal, which will be created to independently distribute tickets to their own database. Furthermore, its modern technology platform will help the Club increase the average basket value through both upselling and cross-selling different ticket and hospitality products.
This announcement, which offers supporters the very latest in ticketing technology, is further evidence of the Club’s commitment to transforming the supporter experience at Emirates Old Trafford.