The result is an immersive, seamless customer journey for Saracens fans. “Andy Duckworth, Chief Commercial and Marketing Officer at Saracens, explains: “Thanks to the integration of the SecuTix and Pacifa technologies, fans can now select a seat and look around to their left, right, even behind to ensure they are happy. Once they’ve made their selection, tickets are easy to buy with just a few clicks. We are the first sports club in the UK to show the exact view each spectator will get from their chosen seat. We want Saracens fans to have the very best experience, whether that’s physically or digitally, and this feature enhances that even further.”
And in the future when Saracens play matches at Wembley or Twickenham, SecuTix will integrate with the respective stadium mapping systems when selling tickets online, meaning the customer experience is world-class from start to finish.