We are the Event Industry Cloud, providing advanced digital solutions to unlock the potential of the world’s best experiences, revolve around our customers and theirs. With a vision that reaches beyond our solutions, we harness the power of technology to create a more open world that people feel confident to enjoy.
Our portfolio of advanced SaaS solutions S-360, TIXNGO and OXYNADE give event organisations complete control and a suite of tools to help better understand and digitally engage with audiences, monetise products and services, secure operations and take audience experiences to the next level.
In this role
Define & implement engagement campaigns with marketing automation tools
- Admin management of marketing automation tools. Salesforce certifications will be highly valued.
- Campaign creation, tracking and reporting with marketing automation tools.
- Follow-up of the sales funnel and support of the customer journey with marketing actions
- Manage budget into campaigns and MarCom plan in line with local and European targets
- Report generation of the sales pipeline and the different marketing campaign impact in business.
Management of the corporate website
- Management and follow-up between SEO and web development agency
- Update content on the drupal CMS-based website
- Manage translations for the web
- Activation of web-based lead generation campaigns
- Tracking key web performance metrics
Define & implement SEO strategy
- Increase Brand Awareness in local markets and on a European level
- Depending on campaigns, manage content creators or alternatively develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
- Ensure that the SEO strategy is well articulated in all digital assets
- Track SEO performance on secutix.com and related web properties and propose corrective action plans
- Manage SEO projects with website team and SEO agency, provide briefs, implement, and follow up on action plans
- Stay informed about market trends, competitive environment and identify opportunities to differentiate
Define & implement paid media strategy
- Own paid media strategy, optimise media mix model to drive web traffic and conversion growth
- Manage allocation of ad budget into campaigns and MarCom plan in line with local and European targets
- Develop integrated paid and organic programs to increase the marketing database and overall pipeline (content marketing, webinars, events)
- Support LeadGen activities by providing recommendations on appropriate paid media strategies to maximise traffic on landing pages, events, and other marketing tactics
Measurement & Reporting
- Create and monitor paid media campaigns, optimise for ROI
- Report on website (organic) and ad performance
- Develop performance dashboard to strategies have delivered against objectives
- Analyse paid media campaigns KPIs and results in details, drawing insights and presenting results to facilitate sound, data-based decision making
What we offer
- A challenging and professional working environment in a dynamic international team with extensive expertise
- Exciting projects with latest technologies
- An organization with flat hierarchies and collaborations across business departments
- Promoting environment with an attractive real prospect for your professional and personal development.
- Flexible working hours, excellent team spirit and others benefits
- Good work-life balance (2 days per week from home)
About your profile
- Bachelor or Master degree in Marketing
- 5+ years of experience in traffic acquisition with expert understanding of SEO, CRM, Paid Social and other paid media tactics, B2B focus and SaaS experience
- Expertise in developing full digital media strategies to achieve brand and business goals
- Excellence in working autonomy, communication skills and multidisciplinary teamwork
- Passion for digital marketing
- Capacity to work in project mode with other teams (content, website, territory task forces)
Your profile
- Bachelor or Master degree in Marketing
- 4+ years of experience in traffic acquisition with expert understanding of SEO, CRM, Paid Social and other paid media tactics, B2B focus and SaaS experience
- Expertise in developing full digital media strategies to achieve brand and business goals
- Excellence in working autonomy, communication skills and multidisciplinary teamwork
- Passion for digital marketing
- Capacity to work in project mode with other teams (content, website, territory task forces)
If you are INTERESTED in applying for this position, please send us your complete application (CV, cover letter, letter of reference, diplomas and certificates).
Category
Marketing
Location
Granada
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