The NEC Group’s official box office, The Ticket Factory, has today unveiled an all-encompassing, 100% mobile ticketing solution as part of a newly-formed strategic partnership with technology-led provider SECUTIX.
Driven by a significant increase in promoter demand, the move will see Utilita Arena Birmingham and Resorts World Arena – two of NEC Group’s leading venues – become the first arenas in the UK to introduce blockchain mobile ticketing technology.
Branded ‘The Ticket Factory Wallet’, the new service – powered by SECUTIX’s mobile blockchain ticketing solution TIXNGO – will see The Ticket Factory significantly reduce its use of paper tickets to create more eco-friendly and sustainable events. As well as its environmental benefits, the new solution offers enhanced security measures for customers to safely store, transfer, sell or buy digital tickets. An important outcome which supports the business’ ongoing battle against seasoned ticket touts.
By digitising its audience, the new Wallet will allow The Ticket Factory to become increasingly data-led, providing it with deeper insights into the behaviour of ticket buyers across the UK. A transformational change in terms of how the business will approach its marketing communications, creating more personalised messages as well as providing access to new products and services. Enhancing fan experiences and building long-term customer loyalty will drive The Ticket Factory’s future growth plans.
The Ticket Factory Wallet made its official debut for the sold-out Royal Blood and Sam Fender gigs over the weekend at Utilita Arena Birmingham.
Richard Howle, Director of Ticketing at The Ticket Factory, said: “Our new, fully-integrated mobile ticketing system is a massive step towards revolutionising the user experience for our fans across the UK. By partnering with SECUTIX and adopting a digital-first approach, we’ll be able to get to know our audiences better, improve the customer journey and deliver more sustainable events.
“As one of the leading national ticketing agents, being agile and flexible to our clients’ needs is incredibly important, so we’re proud to have moved quickly and efficiently to introduce such transformational change that will deliver real value to organisers and promoters alike.”
Andy Duckworth, Senior Sales Manager at SECUTIX, added: "We're looking forward to working with Richard and his team. This partnership marks the first time a UK arena group has adopted mobile blockchain ticketing across all its venues. Their fans will now experience a simpler and more secure way to receive, share and use their tickets. A solution that works for both fans and live event organisers, we're delighted to be working with our partners at The Ticket Factory to bring this to life."
The Ticket Factory Wallet is available both on i0S and Android.