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The Théâtre des Amandiers -Centre Dramatique National (CDN) - has been undergoing a major renovation since 2021. The works include the transformation of the reception areas and scenographic facilities, with 3 auditoria: one with 800 seats, 400 seats and the creation of a third auditorium with 200 seats, a large bookshop and a restaurant that will welcome the public all day long. Until June 2025, the theatre's activities and programming will be organised both in the set workshops, which have been transformed into a temporary theatre with a 480-seat auditorium, and outside the theatre in partner venues.
To support this transformation and maintain the public's interest in the temporary venue, the Théâtre des Amandiers was looking for an agile ticketing system. A tool that could evolve in line with the changes in the venue and its programming, and that could provide ticketing for shows outside the venue.
The prospect of reopening in 2025 in a completely redesigned space at the crossroads of several artistic and cultural activities was also an important criterion in the specifications. Finally, the Théâtre des Amandiers wanted to win back local audiences in the Nanterre area with a dynamic digital ticketing service.
SECUTIX was the right solution for us: able to offer cross-selling functionalities and able to evolve at the same pace as a cultural and artistic venue undergoing rapid change.
Marion Guillen, Ticketing & Marketing Reception Manager, explains:
"The S-360 tool from SECUTIX appealed to us primarily because of its agility, dynamism and adaptable range of functions. Our mission as a National Theatre Centre and our ambitions for the renovation of the venue meant that we had to choose a modern, open and modular tool.
Today, the advanced functionalities implemented by SECUTIX for the Théâtre des Amandiers include:
- The use of the marketing module, coupled with the use of Delight
- The marketing module
- Group management with the B2B module
- Access control
- Cross-selling
- Waiting list registration for sold-out shows
- The Friends & Family function, which allows tickets to be sent online to friends and family independently
- Integration with a range of legacy applications (including accounting software, Chorus and Sibil via interfaces)
- Invitation management
- Interface with resellers
- Sale of merchandising products
Adèle Foret, Sales Manager for Live Entertainment at SECUTIX, comments:
"We are delighted to support the Théâtre des Amandiers during this period of great change. The launch of sales for the 2023/2024 season with the Tribute to Patrice Chéreau weekend on 15, 16 and 17 September was a success, with a target occupancy rate of almost 20%. We are proud to be working with this iconic venue and to be able to provide them with powerful tools that will allow them to make the most of their high quality programming".
Pic by ©Théâtre Amandier Nanterre