To assist it in this development, the Stade de France has chosen the comprehensive, integrated ticketing solution SecuTix 360°. This solution allows the Stade de France to manage programming for its diverse range of sporting, cultural and musical events using a single tool. The versatility of the solution is reinforced by functionalities facilitating the promotion and sale of merchandising products for each type of event.

SecuTix 360° will allow the Stade de France to energise its commercial policies (with, for example, flash sales) and extend its offering to include related services (such as organised visits, parking, merchandising, VIP areas) and service packages. The entire offering is managed on the platform and commercialised via its own B2C and B2B distribution network (groups, works committees, etc.) as well as via distribution partner networks.

The solution chosen will also allow the Stade de France to manage the access and security issues involved with large-crowd events: optimisation of ticket sales, prevention of fraud, mobility and parking offer proposals, staggered arrival and exiting, etc.