SecuTix focuses on two features in its customer relationship management module that are essential in helping you to strengthen your customers' loyalty.
- A single, integrated view of all interactions with your partner from the initial marketing contacts throughout the entire marketing process and during the post-sales phases. All contacts are accessible to authorised operators and the duplication removal features allow management of multiple entries for the same contact.
Segmentation of targets for customised offers. The principle is simple. Each contact, whether an individual or an organisation, is characterised here by a set of criteria. The software uses these criteria to calculate and automatically attribute a certain number of indicators to each contact, allowing you to organise and launch targeted campaigns.
Processes automated this way offer a customised environment for each of your clients, making them most receptive to new purchasing opportunities.
Marketing campaigns are thus conducted via different advertising channels according to the preferences of each contact.
Information collected at the end of each campaign automatically enhances the profile of each customer or prospect.
As part of the post-sales service feature, automation tools let you set up standard messages sent out automatically when certain trigger events occur, such as a purchase.