To increase margins, managers of fairs and exhibitions/expos must do everything possible to develop their business, by attracting more qualified visitors for exhibitors, and by optimising costs in order to increase operational efficiency.

The SecuTix software platform allows each step of the purchase/sales process to be industrialised. Fair managers can reduce costs by pooling the online boutiques of various events while preserving the visual identity of each. It can also measure the performance of each media advertising campaign and calculate precisely the number of guests per exhibitor who attended an event.

To increase sales, several additional leverages can be applied:   

  • Profit from the ticket. The format of entry documents used during printing of tickets at home leaves more than half the page available for dynamic customised advertising
  • Promotes cross-sellingbased on visitor profiles.
  • Multiplies sales channels. You propose seamless sales of your various products and services in your own channels and in your partners’, with full transparency.

SecuTix facilitates visitor management and secures site access. The access control solution is the keystone of your security, helping you to avoid fraud, regulate and control visitor flow, prevent entry of unauthorised individuals, reduce the risk of uncontrolled crowd movement at entrances, and monitor the filling of different areas.

SecuTix Access Control is compatible with a wide range of fixed (turnstiles, high turnstiles, access corridors, tripods, terminals, etc.) and mobile (PDA) access points available on the market.

The solution implemented with SecuTIx is very positive, both in terms of efficiently meeting our needs and also in terms of image for our position among the leading exhibition and conference centers in Europe.

Audrey Besse, Project leader, Geneva PALEXPO

International Automobile Fair - Geneva 2010

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